WhatsApp, the social media messaging that has garnered a huge user base, has launched a separate app to help businesses, WhatsApp Businesses. The aim here is to connect people with the businesses more easily and conveniently. Businesses can register with a separate number and continue to use both the apps on the same device. It is free to download however it is only available in limited markets such as, US, UK, Italy, Mexico, and Indonesia. Worldwide support is coming soon in a few weeks.
The features that differentiate both the both the apps are that, WhatsApp Business has dedicated profiles for information such as contact, address, website, and description; quick replies and greetings; and analytics on how many messages were delivered, and read. Currently the app is only available to download on Android, but is compatible with the desktop web browser client. Businesses that confirm their number will receive a special badge on their profile.